Increasing VAT = Decreasing Print Budgets?
it's all in the name
Increasing VAT = Decreasing Print Budgets?
30 June 2010
Desperate times equal desperate measures. As SME’s digest the effects of the radical new coalition budget (the second budget this year) you have to wonder where will it all end. To this effect, it’s more important for businesses to make sure that their spending budgets are kept in check and that they get great value for money for the services they pay for. This is no different for a potential marketing/printing campaign, so for those of you sourcing your folder or brochure printing on a budget, check out the following tips:
1. Invest your time in your marketing campaign. Do your homework first and make absolutely sure you’re targeting the right market for your product or service. Get creative with a specially designed piece of artwork or copy. The use of digital folder and brochure printing can make this easier and quicker, innovative and personal if you want to market directly to a certain group of customers or companies.
2. Shop around for the best deal. Yes, it can be boring and time consuming but no-one can afford to remain complacent these days. It’s the same story for whatever service you’re looking for and a fast, quality printer will want your business. Look for case studies and testimonials on their websites and listen out for referrals and recommendations from local business.
3. When you have chosen your printer, make doubly sure they understand your business needs and the job specifications and, they have given you a timescale and cost for the finished product. Make sure you’re given the opportunity to proof your piece before it goes to print as mistakes can be costly.
These points should go some way to making your print buying journey a little easier in the long run, and with a little bit of faith you will find a company who are willing to work with you in terms of budgets without a reduction in service!
To check out our services, our printed folder products and options, go to Speedinprint.com or call our design team on 0845 018 0505.
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Printed Folders: Winning You Business… 02 March 2010
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