Top Tips for Fabulous Folder Design

Don’t underestimate the importance of your folder design and what it will signify to clients and potential customers. Your folder is an extension of your presentation and as such is an important marketing tool for your business.

Folder design: What should I consider?

Your brand is a symbol or identity designed especially for you and your business. It’s how people recognise and differentiate you from your competitors and as such, it needs to be strong, unique and representative. Consider your chosen colours, its character and what emotion you want to invoke. The logo or trademark for your brand is incredibly important and you should consider aspects such as size and positioning. When you are creating your brand and logo, make sure you get an idea as to how it will look on all your stationery, business cards and marketing materials.

Decide on the types of folder you want to use in your business. There are many options to decide on for instance size or folders with capacity, whether pockets are required, and the possibility of ‘glaming it up’ with matt or gloss lamination. Business card slots are an easy addition to make to the design but most importantly you will need to reflect on the folder purpose, what it will ultimately contain and its durability.

I mentioned earlier that your printed folder is an important marketing tool. It’s most definitely going to be left with a customer after a meeting or sent to a client as a testament to what you can offer. Think about including a ‘call to action’ on the cover of your folder. A ‘call to action’ is a simple proactive statement designed to encourage a person to take immediate action. An obvious ‘call to action’ statement might say something like: ‘Call now, e-mail us, get in touch or join us’. Use an appropriate term to your advantage. People like a little direction and a ‘call to action’ will generally lead someone to do just that!

To find out more about our folder design and printing service go to Speedinprint.com or to have a chat with our in-house design team please give us a call on 08450 180 505. We’d love to hear from you.

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