Printed Folders: Winning You Business…
it's all in the name
Printed Folders: Winning You Business…
02 March 2010
Nightmare Scenario
You're late for your meeting, the traffic's terrible and you should have taken a different route. It's not your fault!
After a dramatic entrance, apologising for your tardiness, you launch into a business narrative that frankly leaves a lot to be desired. Your presentation documents are dog eared - no printed folders or wallets to keep them fresh or professional. You're fishing out the business cards from your pockets, knocking off the 'bits' that emerge with them. Your laptop probably died too.
You depart a potential customer leaving them feel uninspired and under valued. You wasted their time and yours too. They've made a mental note to go elsewhere. There was no follow up and well, you left them with nothing tangible.
Dream Scenario
You arrive at the business meeting. You look the part: professional, well turned out and groomed with your business in mind. You want the job and you're hungry to make the deal…..
You make a great impression, especially when you 'break out' the printed folders containing all the documentation you need for your meeting. Everything's nicely displayed, easy to access with your business card enclosed as an insert.
Encompassed into the design of your folder are your business branding and your professionally designed logo. With a brilliant marketing campaign to back you up, can you fail to make a great impression?
You were able to leave your new clients a presentation folder. It was perfect to take to the Directors and the Board. It was a discussion piece and boy did they remember you!
You won the client and the deal and they were really impressed. You made it easy for them to choose you…. Why? Your brilliantly designed, sturdy, professional, 'fit for purpose' secret weapon. Your printed folder and presentation pack!
Let's face it. Presentation is everything from how you look, to the materials you use.
Here at Speedinprint.com we can help you to decide on what suits your needs. We have a magnitude of folder choices whether it's for a specific document, a presentation or a tender. If you need extra pockets or a folder with a spine, we can do that too. And you may not realise that the folder option is more cost effective to your business than other options like a ring binder for instance.
For more information go to Speedinprint.com to check out folder price matrix or talk to our design team on 0845 0180505
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